So, I thought I’d ease off the throttle a bit this time out, take a play from Lisa Barone and the Outspoken blog, and delve into a creative exercise. Spending much of my academic career analyzing, studying, reading, and writing poetry and fiction, I’m no stranger to word-play and thought-exercises, and have trained myself to spark creativity. But now and then, everyone needs a kick in the ass.
This is that kick. I think this is a really great exercise, in part because most bloggers rarely link back to archive posts. Bloggers rely mainly on in-site search and calendar functionality for people to find those old posts. It’s akin to dumper-diving; you’ll have to dig through miles of crap before you find those valuable items someone was crazy enough to ditch.
Blogs are no different than “corporate” sites. Internal linking structure and great anchor-text is just as much a life-blood to relevance as external linking, and it’s great thing to get in the habit of doing. (There I go again, talking SEO; you can take the SEO off the topic, but you can’t take the topic out of the SEO.) Without further ado, let’s take a walk down memory lane.
Your first post: wasn’t much of anything. I was driving to work, listening to the local public radio station, and heard a very quick piece of news that Google and Microsoft were opening up shop in Madison. I thought, “Wow. I bet only a handful people know about and even heard it.” That’s what started my professional blogging career. NPR. I reached out to Danny Sullivan, asking if there was anything unique, and my first real blogging research was complete. *Google never responded to me. Typical.*
A post you enjoyed writing the most: I love a good rant. Blasting big news corps for trying to leverage top placement in the SERPs just because they are who they are, and blowing off a little steam in the process, was by far my favorite. I still feel the exact same way about that post’s message today as I did then: tough shit, do some SEO.
A post which had a great discussion: RE: Most of SEO Just A Boondoggle? Just Hullabaloo. Admittedly, this blog isn’t set up for tremendous discussion. And, it’s been only within the last six months that I’m actively responding to comments (Right. Community lessons learned the hard way). So this post stands out to me because not only was it a extra hot/heated topic around the community, and still is today, but there were some really thoughtful comments from Halfdeck.
A post on someone else’s blog that you wish you’d written: This was a tough one for me. There are a lot of tremendous industry bloggers that I respect and admire. Each with their own style and panache that make their writing so easy and delightful to relish. But Outspoken’s It’s Not the Recession, You Just Suck is one I wish I wrote. I mean, damn, it was flawless, ballsy, and so honest. It was that post alone that convinced me to read Outspoken any time they posted and turned me into a huge Lisa Barone fan.
A post with a title that you are proud of: I hate headlines. It’s always been the hardest part for me. I can kick the ass off content; write it, polish it, and make it gleam. But you always need a great headline to tie it all together; the lynch pin. I like this one: Deserving to Fail: The Fortune 500. It’s short, sweet, and to the point.
A post that you wish more people had read: Create Your Social Media Attack Strategy. I really like this post, and think it offers a really solid strategy and methodology for cranking up and planning your social marketing strategy. Just fell flat, I guess.