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Posts from the ‘Matt Cutts’ Category


Making Your World Flat Again: Much Ado About No Follow

PageRank Sculpting Dead? (Not Exactly)

With all the chatter over the last week and half over “rel=nofollow” and Matt Cutts’ statement about the link attribute, I think it’s time to weigh in on it. There are a few great post that should be considered required reading before reading this post:

Is “nofollow” Worth Using Anymore?

After listening and reading hours of material from everyone and anyone, my consensus is no.  Additionally, I’ve also started to notice that “nofollow” has stopped it LinkJuice drafting ways on numerous sites I work on. Not to mention Matt sounds quite serious about the levying penalties for sites employing nofollow to sculpt and/or restrict content as a means to “manipulate” PageRank. And, remember, you are an “enemy” to engines.

What Matt Cutts Has To Say About Nofollow

Q: Does this mean “PageRank sculpting” (trying to change how PageRank flows within your site using e.g. nofollow) is a bad idea?
A: I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site. The notion of “PageRank sculpting” has always been a second- or third-order recommendation for us. I would recommend the first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.

There may be a minuscule number of pages (such as links to a shopping cart or to a login page) that I might add nofollow on, just because those pages are different for every user and they aren’t that helpful to show up in search engines. But in general, I wouldn’t recommend PageRank sculpting.

Additionally, there’s this nifty NEW tag that Google created a while back called the “rel=canonical”, which should help the majority of sites out there with duplicate content issues.

How To Sculpt Without Nofollow:

Rand posted some good methods for sculpting, which work, but it feels unnecessarily sneaky to me.  A better way is to allow, as Matt Cutts suggests, to allow your PageRank to flow freely.  Interconnectivity (internal site link structure) is a key element here. You want your site to have a “flat architecture”, and even though it may not be.  It’s really a play off the Bruce Clay method of siloing, but ensuring that major sections of the site become visible through an internal linking structure. This allows those pages to, if the practice holds, to share and share-alike the PageRank while only giving minimal amounts to other site areas.

And, yes, removing the nofollows will be a pain in the ass, but it’s one that worth it. And, yes, I really don’t like that Google went back on their word with this attribute. But to put it in perspective: “It’s Google’s World. I just live in it.” And, that’s the fact. I’m an enemy combatant.


Google Chrome Beta: Google’s New Browser

Google Chrome: The New Open Source Browser

Google's Open Source Browser

Google, yet again, is going to attempt another hostile takeover of the internet marketplace with Google Chrome

There’s tons of solid info all over the web already, at places like Techmeme and Blogoscoped.

Heck, Google even released a comic book illustrating how they want this new browser to work, piecing the best parts from Firefox, Safari, Opera, and a bunch of other browsers, to compile this open-source monster. Right now a Beta version of the browser exists only for Windows, but the G-Men are hard at work making it compatible for Mac and Linux.

UPDATE: (9/3/2008)

The Google Chrome Browser has been released into the wild. You can download Chrome here. You should also check Matt Cutts’ blog for his explanations of where Chrome is going and what it can do now.


Matt Cutts: Google’s New Moral Compass?

Matt Cutts: Google’s Moral Compass?

At SMX Advanced today, at the Y & A with Matt Cutts (moderated by Danny Sullivan), Matt was asked how he feels being the “moral compass” for Google. This was in the context of the hoax article.

For a complete transcript of the Y & A with Matt, check out Search Engine Roundtable’s post. (Excellent job by David Wallace)

Here’s how Matt responded:


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