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Posts from the ‘Link Building’ Category

22
Jun

Why You Should Still Be Using Sphinn

Building up Your Link ProfileConfession: I have been ignoring Sphinn for the last year and half. For me, there just wasn’t anything there, save the rare post or two, that actually was worth reading. But recently I’ve come back to Sphinn. And, with the addition of five new editors, Sphinn 2.2 on the horizon, and some stimulating comment discussions, I think it’s making a comeback in the SEM world.

There’s a sentiment, most likely still around today, that the quality of posts are lacking. There might even be the notion that Sphinn is a “Who’s Who” type club, where industry-status pushes posts hot and not necessarily the quality of the post (even if they are unknown).

For the uninitiated, Sphinn is a search engine marketing news site where users can submit articles, posts, anything really, that they feel is newsworthy and provides good information to the community, in a nutshell. Full Sphinn explanation. And, even though I think the quality of Sphinn has been increasing over the past few months, that’s not what brought me back.  It’s the link profile building that brought me back.  Let me explain.

While researching for another post (hopefully coming soon to a browser near you), I was looking over some link profiles of various sites. One I happened to run across was a Search Engine Journal post that happened to go hot on Sphinn. And wouldn’t you know, there were some nice links coming back from Sphinn. And, more than just the homepage and other high level sections; individual users that sphunn the post were providing links as well.

Get Good, Relevant Links From Sphinn

Get Your Hot, Relevant Links On

Here’s a example of what I mean. Turning Point in the Field of SEO, just recently went hot, and has been on the site for one day. Because it went “hot” you’d most certainly expect to see the Sphinn Hot page and Sphinn homepage in the link profile for this post. What you might not expect to find is individual users’ sphunn pages giving links back to the post. And, while they are nofollowed links, they are relevant, authoritative links nonethless to increase your link profile.

Turning Point in Field of SEO Link Profile

Click to Enlarge Image

Even the Losers Get Lucky Sometimes

So you might think, this only applies to “HOT” posts on Sphinn. You’d be wrong. While you won’t be getting the followed, high powered links from Sphinn top-level pages, you’re still getting links from the individual profiles. And, again, these links may not be providing link juice, they are building up your link profile, and you are getting a link from a authoritative, relevant domain.

Hugo Guzman’s post on the Myth of Volume-Based Link Building has been on Sphinn for one day as well. Unfortunately, for Hugo, this post hasn’t gone hot. As I write this, it’s sitting on the 3rd page of “Hot or Not” with 11 sphinns. Yet, here’s what his link profile looks like for this post:

Still Building a Link Profile from Sphinn

Click to Enlarge Image

His post is getting some nice relevant, domain-authoritative links back to it (even if they are nofollowed).

Another Handy Tip

Beyond getting the links, what you may have noticed in those link profiles are the users. Yes, that’s right, looking at these link profiles you can identify Sphinn user profiles which get crawled more frequently and have more “pull”. Therefore, getting users with more pull to sphinn your post is going to help build your link profiles faster.

*Caveat Emptor*

Before writing this post, I spoke with a Sphinn Admin. For the record, I am not endorsing, nor do I condone spamming Sphinn with low-quality and/or self-promotional nonsense. Frankly, if you’re that desperate for links, you need to find a better way than busying the moderators and admins at Sphinn with your crap. Please use this information responsibly and ethically.

19
May

Link Building Normalization

Link Normalization: Continuous Link Building

Links.  A few simple words in hyper-text. Something so simple should be easy to come by, should have superfluous resources and opportunities. The problem is they do.

The problem is many novice SEOs, and the ones who are just posturing as professionals, build backlinks in a sporadic, dump-truck kind of way.

Pile on a 500 links today, sit back for three months, and then pile on 500 more. Seems like that might be the right tactic; would anyone really believe a site can grab 500 “natural” links a month, consistently? Off of static, crusty content nonetheless? Not a chance.

That’d raise an army of red flags from the engines, signaling there is “link manipulation” at hand.

You Got Flagged by the Search Engines

You’ve Been Flagged

The problem with that tactic? You just got flagged. That kind of “hit-and-run” link building technique is viewed more suspiciously and manufactured than if the website really was getting 500 links a month.

Search engines, rather the people behind the algorithms, are much smarter than people give them credit. Three or four years ago, the hit-and-run technique might have provided a decent organic boost. The crawling wasn’t nearly as frequent and as dense as it today. So the layoff might have been in order, depending on the number of links one was acquiring.

Faster, Deeper Crawl Rates. Oh My.

Today, search spiders are crawling faster, deeper, and more often. Even to low Toolbar PageRank sites. Consider the MayDay update (possibly part of the Caffeine overhaul) , in conjunction with what Andrew Shotland found concerning accelerated crawl rates. Fresher, more relevant results for every query.

The solution is to build your links in a consistent manner. It’s why I tell my clients one simple mantra when the link building begins: “Once we start, we don’t stop.”  And that’s the bottom-line. No matter what we’re doing, no matter the content we need to build, we continually build links.

Your Link Graph Rise-Over-Run

Once you can accept and understand that concept, it’s all downhill from there. It doesn’t matter how quickly you build your links. It doesn’t matter how slowly you build your links. As long as it stays consistent, and you create a link graph rise-over-run that ends up looking like this:

Creating the Right Link Rise-Over-Run

Time for Some Link Research Data:

It’s not enough to just to tell you link building normalization matters. Google’s going to show you. I’ve taken some SERP slices from a highly competitive market: “Miami Real Estate”.

Searches were done with “personalization” off (i.e. not signed-in to my Google account, web history off, and &pws=0 tacked on to the end of the query.)

SERP Stats

For this test we are looking at the 2nd and 3rd position sites, what separates them (what distinguishes them) and then a result from the 4th SERP page, position 42.

Miami Real Estate SERP Stats

click to enlarge

Determination:

  1. Site’s domain ages are around same level of oldness
  2. Site’s with the highest link domain are below the 2nd SERP result
  3. Link Balance for the 42nd result is quite disproportionate (567 links of the 51,765 to the homepage)
  4. “Miami Real Estate” in domain may be the reason it’s on top of the others. Also the oldest of all the domains.

One might draw from this that 2nd result must have more powerful, relevant links, and with the domain name incorporating a the keywords and it’s age, it’s understandable why this ranks better than the others. Yet, better to be thorough and make sure this is the case. Then you look under the hood.

What the Link Normalization Graph Looks Like

I wanted to see if the pace of link building for these sites has been steady throughout their histories. It’s not unusual to see link totals that high, but for real estate sites that old, it drew my attention.

SERP Results link building normalization chart

There you have it. Look at the link surge of the 42nd result. It’s that link-spike from July of 2009 to October of 2009 that doomed the site. Moreover, you can practically pinpoint the time when this site starting getting some “SEO help” (if that’s what you want to call it) by way of link building: July 2008.  The 2nd result has had a very stable rate link discovery for years, save the small surge  in early 2008. The 3rd result was as erratic as the 42nd result, but with the majority of the real shoddy link building occurring in 2007 into early 2008.

Doesn’t Matter Where Your Links Come From

Everyone of these sites has “junk” links. Stuff that’s non-topic and irrelevant. It may be time to bust a link building myth. Here’s a look at sample swatch from the second result.

click to enlarge

And there are more swatches of links like this throughout this site’s link catalog.  The same is true of both the 3rd and 42nd result. So we can effectively toss away this as a determining factor in the positioning. If all the link profiles are nearly the same: massive amounts of junk links with a few relevant, on-topic links, then we can zero this out.

The truth of the matter: it doesn’t matter where you get your links from (to a degree). If your domain age is old enough, and you’ve built enough goodwill, you can pretty much link anywhere you please and it shouldn’t negatively impact your position. But I caution you on this. The evidence is here to make that statement, but I certainly wouldn’t take my fresh site and pollute it with bullshit links. This sample has fairly old sites (4-5 years respectively), and that may be the leverage you need to link with impunity.

Conclusions

In my estimation, it is the rate of normalize link building, outside of the second result’s very targeted domain and age, that really made the difference in how these sites stack up in the SERPs against one another. This is not to say that the onsite efforts of each are necessarily better than one another, and were not taken into account (therefore nullified here), as this was a offsite analysis.

The data shows that normalized link building trends can influence the position of your site.

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