MySpace Launches Another Social Networking Ad Platform
In case you didn’t know, MySpace launched their DIY (Do It Yourself) ad platform. Check out this CNET article for the details. And, in the event you don’t like to read, here’s a condensed screenshot:
Three Reasons MySpace’s New Ad Platform is Going to Fail:
1) Like FaceBook, the MySpace ROI Will Be Dismal:
The ROI (Return on Investment) will not be there. Advertisers are going to kick in a lot of money and get very little out of it. Why? Two considerations to take into account:
2) Targeting the Pre-Pubescent and Immature (a.k.a. No Money of Their Own)
MySpace, ideally, should be used for advertisers shooting for 13-21. That’s right, you’re targeting the pre-pubescent and the immature. They have very little money of their own to spend. And, that’s ok. That’s your niche. They also have a very high degree of “banner blindness”, that is, they’ve trained themselves to ignore ads and focus on content which matters to them.
a) The MySpace Layout:
The MySpace layout is a complete cluster. It’s completely scrambled eggs. Users are lucky to distinguish between important things on the page, let alone advertising. They might switch over to a “new” layout like FaceBook, where it shapes and prunes the ads from the FaceBook content, but only until advertisers start to complain about their ROI on these ads. And, even then, it won’t be enough to bring the advertisers back.
3) ROI on Social Networking is a Myth
And, I couldn’t agree more with CommunityMGR: if you’re a corporation looking to use social media, then you should be using social media/social networking sites for BRAND MANAGEMENT and sculpting BRAND REPUTATION. And, as James points out, that is the true ROI: keeping your brand image and reputation exactly as you need it to be with consumers. There’s no price you can pay for that, and in the long run that’s truly an ROI multiplier.
So, before you dive head first into these ad programs offered by your “favorite” social networks, ask yourself what it is that you really want to accomplish. Because if you really want ROI, then you should look elsewhere.
If you read The Death of Twitter post on this blog, then you have to see this video.
Kudos to Crunchgear’s Nicholas Deleon and his brother Gabriel. Fall down funny.
My Twitter Break-Up Letter
You’re the coolest new toy on the market. All the kids want you. Once I get you, I play with you all the time, so much so, that you break. SNAP.
Your arm just came off.
You use some handy-dandy super glue and repair yourself. It worries me that the you just broke, but I think, “It was a fluke. I was just really rough on you; I’ll be more gentle and it won’t happen again.” Two days later your arm pops off again. While fixing it, the head pops off too. Well, damn. I know it isn’t me anymore.
Ready to Break Up With You,
Twitter: Just Die Already?
That new toy. It’s shiny, it’s cool, it’s useful when you can use it. But, it’s made like a piece of crap.
Twitter just found about 20 million in venture capitalist money. The question is what are they going to do with it? The obvious choice would be to correct the infrastructure of Twitter, to assure that the site only goes down for upgrades or far and few between maintenance sessions. I’m not sure why the entire search marketing community insists on Twitter, putting up with it’s ups and downs. Is it because of convenience applications, applications like:
Is it because many of you have a great following on Twitter and don’t feel like creating a new following somewhere else? As a SEO/SEM, I know what a large following of folks who will likely link back to you is worth, but if I can’t disseminate that information, if I can’t be a part of the community because the community is never “alive” enough to receive my messages, then I’m still exactly where I started: a whole bunch of great ideas and conversation, and no one to listen.
Zombie-Tweet-Nation: Why Twitter Won’t Ever Die
Twitter won’t die. That’s the truth. Too many people, especially from the Search Marketing community, will keep Twitter afloat. Twitter is going to fester and rot, but never die.
Some will say, no need to reinvent the wheel. Others are perfectly happy with the functionality and don’t want updates. Twitter will live on in infinite mediocrity and everyone will just accept it.