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Posts from the ‘Weird Search News’ Category

19
Sep

New Microsoft Marketing Campaign: Another Failure

Hey, What’s The Deal With Microsoft?

Microsoft and Jerry Seinfeld

That’s right, Microsoft has enlisted the help of Jerry Seinfeld for it’s next round of Ad campaigns against their arch-nemesis Apple. Check the details of this new alliance at WSJ, some good information here.

Why The Microsoft Marketing Team Needs To Be Shot

Nothing says 90’s relevance like Jerry Seinfeld. Instead rebranding themselves as forward-thinking and futuristic, they have relegated themselves back to 90’s when Microsoft was king and Apple had yet to break through with the iPod. The days of yore.

Of course Seinfeld is going to be just one of the many celebrities promoting Microsoft, but if this is any indication of where this $300 million dollar campaign is headed, then Microsoft is about to piss away a fortune and end up in worse shape than they already are.

This is a stroke of less brilliance and more trying to capture a middle-aged/Boomer market that has drifted to Apple in the past 5 years.

Why It’s Going To Fail (Just Like Everything Microsoft Does Lately)

There’s no innovation whatsoever. They’ve always been a johnny-come-lately (i.e. search engine algorithms, AdCenter, Live Maps, etc.) , and they will always be. They are continually five or more years behind the curve on just about everything they do, outside of their Office Suite. (Which, by the way, is quite possibly the only thing Microsoft does well)

Microsoft reads the focus group reports, crunches the numbers, and come up with a strategy on that. They are always, always aiming for the where bar is TODAY not where they want the bar to be TOMORROW. That’s the problem. Apple has the market cornered on the “satirical” ads between the two, and to green-light this marketing strategy, is just another example of today-thinking, not tomorrow-thinking.

Perhaps Microsoft should actually build themselves a “Wall” before they completely throw their money and their brand “Out the Window”.

Update: 9/8/2008

Here’s the first of the Seinfeld/Gates/Microsoft Ads: (Note: Wow. Not Great)

Even Bigger Update: 9/18/2008

Microsoft announces the end of the Gates/Seinfeld Ads. When I’m right, I’m right. Check out this ValleyWag Article.

17
Sep

A Conspiracy Theory: Secret Ad Serving Networks

Is There a Secret Society of Corporations Serving Us Ads Unknowingly?

Normally, I don’t do this. Normally, I keep all my zany theories of government, the NWO (New World Order), Roswell, and Kennedy to myself. That is, of course, unless you ask me about them. Then, you deserve what you get.

Last night, while at the Brewers game, a very trusted source (who will go unnamed to protect their identity) happened to mention to me that during a client meeting, his client mentioned this “secret society” that only the largest corporations are invited. And, that’s how you get in, through private invite only: it’s kind of like Fight Club:

The first rule of Fight Club is you DO NOT TALK about Fight Club. The second rule of Fight Club is you DO NOT TALK ABOUT FIGHT CLUB!

At this point, I take a deep breath before continuing because the next few paragraphs of information are likely to (enter eerie music) … ruin lives, including my own.

Here’s what I know about this society (from my trusted source):

As I mentioned before, companies can only get in through private invite only. Once a company is “in”, they are then connected to a network of cloaked servers (somehow) that run parallel to the company’s servers. As most folks have their cookies set to ‘wide open’, so that we can partake in the magic of social networking and save our login information to our favorite sites, your box will accept the cookie that the company places.

Now the fun part: once the cookie is placed, it contains code to alert the secret servers. These servers then extract all the users’ cookies and analyze all the websites the user has been to previously. The servers then insert a new cookie with information about websites visited back on the user’s computer.

Once the leaves the site, the cookie stays, and if the user travels to a another site (that also has bought in to the secret society) it shows the user ads from one of the sites the user has previously been to usurping banners ads that would normally show.

Is this for real?

The best part about a conspiracy theory is that there’s enough truth for it to be plausible, but not necessarily proven. My gut instinct tells it out there and happening. However, after conducting exhaustive searches on this topic, I couldn’t really find anything except this.

The fact that cable companies are hijacking the DNS of users only further asserts that this could be, and likely is happening. If anyone else has heard on anything on this, or knows about it, feel free to drop me a line or share some insight on this “secret society”.

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