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Posts tagged ‘sphinn’


Why You Should Still Be Using Sphinn

Building up Your Link ProfileConfession: I have been ignoring Sphinn for the last year and half. For me, there just wasn’t anything there, save the rare post or two, that actually was worth reading. But recently I’ve come back to Sphinn. And, with the addition of five new editors, Sphinn 2.2 on the horizon, and some stimulating comment discussions, I think it’s making a comeback in the SEM world.

There’s a sentiment, most likely still around today, that the quality of posts are lacking. There might even be the notion that Sphinn is a “Who’s Who” type club, where industry-status pushes posts hot and not necessarily the quality of the post (even if they are unknown).

For the uninitiated, Sphinn is a search engine marketing news site where users can submit articles, posts, anything really, that they feel is newsworthy and provides good information to the community, in a nutshell. Full Sphinn explanation. And, even though I think the quality of Sphinn has been increasing over the past few months, that’s not what brought me back.  It’s the link profile building that brought me back.  Let me explain.

While researching for another post (hopefully coming soon to a browser near you), I was looking over some link profiles of various sites. One I happened to run across was a Search Engine Journal post that happened to go hot on Sphinn. And wouldn’t you know, there were some nice links coming back from Sphinn. And, more than just the homepage and other high level sections; individual users that sphunn the post were providing links as well.

Get Good, Relevant Links From Sphinn

Get Your Hot, Relevant Links On

Here’s a example of what I mean. Turning Point in the Field of SEO, just recently went hot, and has been on the site for one day. Because it went “hot” you’d most certainly expect to see the Sphinn Hot page and Sphinn homepage in the link profile for this post. What you might not expect to find is individual users’ sphunn pages giving links back to the post. And, while they are nofollowed links, they are relevant, authoritative links nonethless to increase your link profile.

Turning Point in Field of SEO Link Profile

Click to Enlarge Image

Even the Losers Get Lucky Sometimes

So you might think, this only applies to “HOT” posts on Sphinn. You’d be wrong. While you won’t be getting the followed, high powered links from Sphinn top-level pages, you’re still getting links from the individual profiles. And, again, these links may not be providing link juice, they are building up your link profile, and you are getting a link from a authoritative, relevant domain.

Hugo Guzman’s post on the Myth of Volume-Based Link Building has been on Sphinn for one day as well. Unfortunately, for Hugo, this post hasn’t gone hot. As I write this, it’s sitting on the 3rd page of “Hot or Not” with 11 sphinns. Yet, here’s what his link profile looks like for this post:

Still Building a Link Profile from Sphinn

Click to Enlarge Image

His post is getting some nice relevant, domain-authoritative links back to it (even if they are nofollowed).

Another Handy Tip

Beyond getting the links, what you may have noticed in those link profiles are the users. Yes, that’s right, looking at these link profiles you can identify Sphinn user profiles which get crawled more frequently and have more “pull”. Therefore, getting users with more pull to sphinn your post is going to help build your link profiles faster.

*Caveat Emptor*

Before writing this post, I spoke with a Sphinn Admin. For the record, I am not endorsing, nor do I condone spamming Sphinn with low-quality and/or self-promotional nonsense. Frankly, if you’re that desperate for links, you need to find a better way than busying the moderators and admins at Sphinn with your crap. Please use this information responsibly and ethically.


5 Must Have Sites of Social Marketing

The 5 Must Have Sites of Social Marketing:

It’s all the rage now: social bookmarking and networking.

It’s link-body-building on steroids. I have to admit: I was skeptical. I thought, “Digg might survive, and couple others, but it will most likely die out within 3 years.” Right. I was wrong. It’s bigger than ever, it’s badder than ever, and it’s made the internet nearly transparent. I’m a believer: all it took was Simply Hired.

If you’ve never been there, let me explain: Simply Hired, in its essence, is simply a carnivorous bot that scrapes the net for job lists and republishes them. It “socialized” other website’s proprietary listings. It blew me away. That was 3 years ago. Now it’s the staple of any website’s longevity: what’s the social aspect. Can I share, can I publish, can I gather a following to spread the word?

The Five Sites an SEO Can’t Live Without

1) FeedBurner

(we’re under the assumption you or your clients have a blog.) Don’t know what I’d do without it. Honestly. A central location to manage your blog’s distribution (and client blogs), nice tools to help optimize your blog, and statistics measurement on subscribers. It’s Google-driven, which means you’re reaping the benefits of being in Google Blog Search and on the fast track to being found and spread virally. Check out this Feedburner 101 on Google if you need more reasons to get on board.

2) Digg:

yeah, it’s not the same Digg it once was. It’s being overrun with prepubescent folks posting some outlandish junk, but every once in while you’ll find a diamond in the rough. Be that diamond. Digg carries a lot of weight and tons of people surf it; you can get a lot of valuable eyes, not to mention links if you create content that spreads. Though, be warned, and don’t get discouraged, if your posts become stagnant out there.

3) Sphinn:

(this is not an attempt to brown-nose) This is mainly for SEO/SEM professionals, people that have some skin in the game (and good articles and advice to improve it) Great site to build your reputation within the SEO community, make some connections, and learn a few things.

4) Facebook:

Having a Facebook page is essential in the social network/media game. I don’t recommend their ad system, but having a client/company page is key. It’s a great way to build up a local base of people and give your “stony-corporate-image” a “humanistic” face lift. Not to mention it’s another source where you can get pretty good links back to your site. MySpace is just a cesspool now, and I don’t think it offers any real value for companies or clients.

5) Twitter:

The latest and greatest out there. It’s IM on HGH. You may have read about the Twitter auction, and that’s just the tip of the iceberg with this one. It’s nearly compatible with every social networking app out there. More importantly, assuming you don’t abuse your tweets, you can build a solid network of followers to link up to your pages and help you get really viral: FAST. It’s growing quickly, so getting in on the ground floor and building up your followers and who you’re following is key.

So there it is: the top 5 social marketing tools every SEO/SEM needs to be on. I’d be interested in seeing some other lists on this, other opinions of what other SEOs consider invaluable social networking tools.


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